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Multi Color

Picking Out Web Site Design Shade Palettes

Color is much more than eye candy in web banner designs. Color affects people in many different ways, both consciously and subconsciously. Some colors evoke certain emotions. Some colors represent ideas and traditions in various countries. The colors that make up a web banner designs, in many cases, speak the same as loudly since the words they support. Choosing the right colors can strengthen a dating site’s message and reinforce its goals.

When a visitor lands on an website, all it takes is only some seconds to create a visual impression. That impression can make the distinction between securing visitor loyalty and failing to connect with that visitor. With such a small amount of time frame to capture a visitor’s attention, the primary colors of the internet page should communicate the emotions and intentions of those site.

Color Temperature

Colors are broadly split into 3 groups: warm colors, cool colors, and neutrals.

• Warm colors: Reds, Oranges, Yellows, Browns

• Cool colors: Greens, Blues, Violets, Pinks, Magentas

• Neutral colors: Blacks, Whites, Grays, and colors containing loads of gray

Warm colors tend to carry a powerful charge - exciting, bold, and aggressive. They must be used sparingly in addition to small bursts, unless the positioning’s message truly exudes such power.

Cool colors invoke feeling of calm in people. They may be soothing and relaxing, and might be taken more liberally inside a design.

Neutrals make good backgrounds, as they simply don’t themselves make much emotional charge, but do complement both warm and cool colors.

See the chart below for typical emotions associated with different wavelengths.

Color Harmony

Choosing a color palette is usually a function in balancing colors and creating color harmony. Multi-color sites that blend way too many colors are visually chaotic and confusing. Such designs don’t encourage repeat visits. Sites with too few colors are visually boring and fail to have a lasting impression on visitors. Go with a few colors - two to three major colors - and complement those colors with variations in shades.

Designing Color Palettes

The web comes with a wealth of tools for designing color palettes.

• Adobe Kuler is a web application for generating color themes. Make your own, or search countless themes contributed because of the Adobe community. This web site is great for inspiration and guidance.
• ColorSchemer.com offers both free of charge, online color scheme tool and downloadable tools for Windows and Mac. Using Color Schemer Online, choose the primary color for your web site and Color Schemer will generate mathematically compatible colors. Select from these colors to produce a palette of colors.

For Mozilla Firefox users, generally there are many add-ons that allow users to tug color schemes from existing internet sites and pick color codes from images. Look out for these add-ons at Mozilla’s Firefox Add-ons site:

• ColorZilla - a treatment for selecting colors away from an internet site site and saving color palettes
• Palette Grabber - an application that may generate a complete color scheme because of an existing web page

With these powerful tools and certain basic knowledge of color psychology, it’s fair to design an individual scheme that supports an internet site site’s message and appears good.

Multi Color